by Andrada Borda
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever.
BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED?
There are some fundamental rules, there are industry variations at the same time when it comes to strategy. It takes time, it takes perseverance, it takes innovation, it takes a profound understanding of the people who are buying your products. The answer is complex. There’s no universal version of it.
So what I suggest is that instead of finding the perfect answer let’s rather get a better understanding of “how a car is made” by undoing it. Let’s take a journey back in time to understand how did Ikea become what it is today and which were the most amazing innovations that transformed the company into a global brand!
WHAT YOU WILL DISCOVER IN THIS STRATEGY DECONSTRUCT?
Now let’s dive into the past and see how Ikea started.
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person. There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of Continue Reading
Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.
It is almost the end of 2022 and the beginning of 2023, and I decided to place a certain word at their border. It’s a word that had an important impact on my life, holding more meanings than I can count.. It’s a word meant to mark, both, the end of a stage and the Continue Reading
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The C.A.P.T.U.R.E. Formula for Great Ads Contrast Attention, please! Product To Do Utility Reinforce branding Effortless user-flow Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way and build your own, at the same time. By the end of this article, Continue Reading
When you aim to change the world it’s like running against a treadmill. If you have the faith that you can do it, you first need to accept that there are not going to be frequent moments of slowing down. Because once you completely stop, your feet will slip on the treadmill. You can only Continue Reading
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
STRATEGIC INSIGHTS used in STORYTELLING to PERSUADE & REFRESH the Multi-Level-Marketing (MLM) Industry’s image around the world. By the end of this case study you will discover: Critical ways used to apply the above insights across a simple documentary.