by Andrada Borda
We can say that Consumer Behavior is the science of understanding the triggers that motivate people to take action, whether it is buying, doing something, or adopting an idea. It’s a complex area that identifies behavioral patterns by analyzing multiple factors: Psychological Emotional / Neurochemical Contextual Social / Cultural Economical Demographic I wanted to analyze Continue Reading
Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so…how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.
Before you freak out, no, I did not water fast for 30 days in 1 session. What I experimented with was 5 water-fasting sessions of 6+ days & 1 session of 6-day green juice fasting in the past 3 years. So basically I experienced water fasting 5 times for at least 6 days each time Continue Reading
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person.
There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of all the things that contribute to our identities and beliefs, daily.
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever.
BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED?
There are some fundamental rules, there are industry variations at the same time when it comes to strategy. It takes time, it takes perseverance, it takes innovation, it takes a profound understanding of the people who are buying your products. The answer is complex. There’s no universal version of it.
So what I suggest is that instead of finding the perfect answer let’s rather get a better understanding of “how a car is made” by undoing it. Let’s take a journey back in time to understand how did Ikea become what it is today and which were the most amazing innovations that transformed the company into a global brand!
WHAT YOU WILL DISCOVER IN THIS STRATEGY DECONSTRUCT?
Now let’s dive into the past and see how Ikea started.
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person. There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of Continue Reading
Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.
It is almost the end of 2022 and the beginning of 2023, and I decided to place a certain word at their border. It’s a word that had an important impact on my life, holding more meanings than I can count.. It’s a word meant to mark, both, the end of a stage and the Continue Reading
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading