by Andrada Borda
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever.
BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED?
There are some fundamental rules, there are industry variations at the same time when it comes to strategy. It takes time, it takes perseverance, it takes innovation, it takes a profound understanding of the people who are buying your products. The answer is complex. There’s no universal version of it.
So what I suggest is that instead of finding the perfect answer let’s rather get a better understanding of “how a car is made” by undoing it. Let’s take a journey back in time to understand how did Ikea become what it is today and which were the most amazing innovations that transformed the company into a global brand!
WHAT YOU WILL DISCOVER IN THIS STRATEGY DECONSTRUCT?
Now let’s dive into the past and see how Ikea started.
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person. There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of Continue Reading
Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.