Your mind is wandering inside Your soul is searching his lost pride Your heart is looking to release Her energy that’s chained in peace. And all this chaos that is tamed With no one else but us to blame It’s growing strong and pulsing life While waiting for its break to thrive. And while we’re Continue Reading
How are VIRAL CAMPAIGNS born?
In this article: What is virality? Understanding viral marketing. Explaining the processes behind some of the most popular viral campaigns. Recipe steps: Can one create viral campaigns? A 6-step plan that you can use to make the most of your campaigns. Let’s start from the beginning. 1. What is VIRALITY? Virality is the tendency of Continue Reading
Why is it important for brands to speak now, more than ever?
We are here now. We won’t be here forever. We are already building momentum. We will overcome it soon. The events that evolved in this first part of the year were a strike for everyone: individuals, families, brands, and institutions. Expecting an economical crisis was a risk foreseen by most professionals in the past Continue Reading
15 ANALOGIES found in the OSCAR-AWARDED PARASITE
Yesterday I watched Parasite (2019). I had it on my mind ever since the whole buzz created in the media from the Golden Globe Gala. To make an idea of how the critics in the industry appreciated the movie, they won 193 prizes and were nominated for another 308. Among them we can mention: Best Continue Reading
365 days of Pattern Recognition to understand how we are wired
365 DAYS OF PATTERN RECOGNITION TO IMPROVE PERFORMANCE AND UNDERSTAND HOW WE ARE WIRED HOW DID IT START? CAN PATTERN RECOGNITION INFLUENCE OUR DECISIONS AND IMPROVE OUR PERFORMANCE? The idea of an observational study showed up while I was learning about diverse models of pattern recognition in a variety of domains: psychology, music, art, advertising, Continue Reading
Da, le poți face pe toate, dar chiar îți dorești asta?
Nu am mai scris de foarte mult timp și paradoxul e că au fost atât de multe insighturi care meritau împărtășite, încât – vezi cum e – creierul le percepe ca pe un task unitar, în loc să le împartă pe bucăți și îți lasă impresia că nu găsești timpul necesar să le pui pe Continue Reading
Și cum e cu perioadele de cumpănă și tristețuri?
1.Scenariul. Ești pe DN1 și ai rămas fără benzină/ți s-a stricat motorul. Iată următorul scenariu: Din nu contează ce motiv, treci sau ai trecut printr-o perioadă în care să spunem că nu-ți merge tocmai bine. Spune-i lipsă de motivație, dezorientare, depresie și așa mai departe. Ești blocat, kaputt, ai rămas fără benzină și Continue Reading
1.904 Ran Kilometers, 5 Stories, 2 years
Dear Nike, thanks for giving me fabulous vibes during a whole year. Here’s what happened. Running it’s been my fuel for the past years in many situations. I started in college and continued ever since. I always loved sports and practiced many of them, yet this one settled as the baseline for my wellness foundation. Continue Reading
7 Lessons that made me grow this Year
Did it ever happen to you to throw a look over your shoulder and just…gasp? It doesn’t matter it was for a landscape, a cool view or just a pair of pretty eyes. It was something that brought you contempt in a nice way of fulfillment. Today I grabbed a pen and a piece Continue Reading
The Hi5 Process sau Cum să-ți dai seama ce vrei pe termen mediu
Mă regăseam într-o perioadă în care mi se părea că ceea ce-mi doream pe termen mediu nu-mi mai era atât de clar pe cât mi-aș fi dorit. Aveam, așadar, nevoie să găsesc o modalitate prin care să-mi cristalizez imaginea de ansamblu. E adevărat că uneori ai nevoie să lași lucrurile și în briza sorții Continue Reading