by Andrada Borda
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading
Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The C.A.P.T.U.R.E. Formula for Great Ads Contrast Attention, please! Product To Do Utility Reinforce branding Effortless user-flow Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way and build your own, at the same time. By the end of this article, Continue Reading
To wrap it up, the psychological effect that the desert has on the human mind is highly therapeutic for it gives it the space needed to deal with all the creative chaos that is shaken on the inside.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
Bate vântul peste creastă,Se împrăștie fricile,Tragi mai jos de pelerinăSă-ți acoperi visele. Doi coboară, șase urcăCinci s-au răzgândit pe drumUnul tace și absoarbeLiniștea de “nu știu cum”. Ochii-ți strălucesc de viațăȘi-ți cuprind dorința trează –Suflul ce-ți hrănește zilnicInima ce tot crează. Bate vântul peste creastăBrațele încep să doarăVisele-ți par tot mai multeȘi mai greu de Continue Reading
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading
If you ever had the chance of listening to Seth Godin, you know that he has a particular style of hooking one’s attention for the whole length of his storytelling. I had the opportunity of listening to him, both, in a live session (via BRAND MINDS) as well as online, and the effect was just as Continue Reading
Dear Nike, thanks for giving me fabulous vibes during a whole year. Here’s what happened. Running it’s been my fuel for the past years in many situations. I started in college and continued ever since. I always loved sports and practiced many of them, yet this one settled as the baseline for my wellness foundation. Continue Reading