by Andrada Borda
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading